A Loja Vazia
The Empty Shop
For the annual winter clothing drive, a new way of collecting donations.
Bring clothes to the shop instead of taking them from the shop.
Client: BR Malls - Shopping VillaLobos
Copywriters: Marcelo Rosa, Raphael Franzini and Weber Luiz de Andrade
Art Directors: Gustavo Lacerda and Alexandre Amaral
Designers: Gustavo Lacerda and Eduardo Tallia
Visual Concept and Typography: Gustavo Lacerda
Store Ambience: Gustavo Lacerda
Creative Directors: Cássio Moron, Fábio Saboya and Sérgio Mugnaini
CCO: Guga Ketzer