To create the visual identity of the LDC we set off some problems we appear in day-to-day. Not all departments have the aesthetic sens to give a document or presentation the visual identity of the agency. Often the identity was lost and turned into something else within these departments. So what the agency needed was a very simple visual identity system; It was to give personality with little effort and few elements. From that point we thought about what element, which belongs to a visual identity, is common to all departments an can help us give visual personality to the agency. Typography. With this we have created a visual identity system 100% based on a typeface A typography where L, D and C always italicized, regardless of the text. Writing LDC with institutional typography any department can design the logo.
Designer: Eduardo Tallia
Head of Design: Eduardo Tallia
Photographer: Guilherme Garofalo
Creative Directors: Cássio Moron, Fábio Saboya,
Sérgio Mugnaini and Raphael Franzini
Chief Creative Officer: Guga Ketzer