Red Bull Station

This is the Red Bull Station: five floors of creative energy that houses projects with a focus on music, art and innovation. Located in an old power station, the project seeks to inspire, connect and transform passers. The space offers an extensive cultural program and free lectures, workshops, film screenings and musical performances, as well as permanent residences projects and occupations of various topics.

Unlike museums and galleries Red Bull Station is a space where the work is produced. The works are not only exposed but are produced within that space. With that in mind we tried to show not only the work done, but the creative process involved to make it. So all images of the campaign are based on creative process.

Besides that from the deconstruction of the logo we create a chart pattern that manifests itself in different ways in relation with: institucional, music, art and innovation.

Logo desconstruction

Innovation graphic motion

Art graphic motion

Institucional graphic motion

Agency: LDC
Designers: Eduardo Tallia, Guilherme Garofalo, Marcelo Vendramel and Paula Padilha
Head of Design: Eduardo Tallia
Creative Directors: Cássio Moron, Fábio Saboya and Raphael Franzini
Chief Creative Officer: Guga Ketzer