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To create the visual identity of the LDC we set off some problems we appear in day-to-day. Not all departments have the aesthetic sens to give a document or presentation the visual identity of the agency. Often the identity was lost and turned into something else within these departments. So what the agency needed was a very simple visual identity system; It was to give personality with little effort and few elements. From that point we thought about what element, which belongs to a visual identity, is common to all departments an can help us give visual personality to the agency. Typography. With this we have created a visual identity system 100% based on a typeface A typography where L, D and C always italicized, regardless of the text. Writing LDC with institutional typography any department can design the logo.
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Agency: LDC
Designer: Eduardo Tallia
Head of Design: Eduardo Tallia
Photographer: Guilherme Garofalo
Creative Directors: Cássio Moron, Fábio Saboya,
Sérgio Mugnaini and Raphael Franzini
Chief Creative Officer: Guga Ketzer
To create the visual identity of the LDC we set off some problems we appear in day-to-day. Not all departments have the aesthetic sens to give a document or presentation the visual identity of the agency. Often the identity was lost and turned into something else within these departments. So what the agency needed was a very simple visual identity system; It was to give personality with little effort and few elements. From that point we thought about what element, which belongs to a visual identity, is common to all departments an can help us give visual personality to the agency. Typography. With this we have created a visual identity system 100% based on a typeface A typography where L, D and C always italicized, regardless of the text. Writing LDC with institutional typography any department can design the logo.
![](https://freight.cargo.site/t/original/i/54632e56560fd6b29111058717d9aad5e37a1c8bd2854472733666cc4e7788c4/eduardo-tallia-LDC-7.jpg)
![](https://freight.cargo.site/t/original/i/23725eb5386b234e52cfa83636c44f4e621b15e83501ae057072457d38f02230/eduardo-tallia-LDC-3.jpg)
![](https://freight.cargo.site/t/original/i/7defc1919fe7dc299c07a49d67543e7e41d50295efae67c4d789d488c685ca6e/eduardo-tallia-LDC-5.jpg)
![](https://freight.cargo.site/t/original/i/4155acbb9301137063c34c4faea9e83535e7eac331fa1319dfae9ef80a5ebf04/eduardo-tallia-LDC-8.jpg)
![](https://freight.cargo.site/t/original/i/37a672f8cafc4ddd1eb7cacf7d91b9d7b1599d5454c673ab5c0c25574045d72b/eduardo-tallia-LDC-2.jpg)
![](https://freight.cargo.site/t/original/i/9ad350692106959125c1092b7dd0b24a787e66d87a2636c4434c60eca321962c/eduardo-tallia-LDC-4.jpg)
![](https://freight.cargo.site/t/original/i/3cdf81625d7302272e4868f8ff3355dc53aefea1667cb2a7df691c251b477441/eduardo-tallia-LDC-6.jpg)
![](https://freight.cargo.site/t/original/i/57178c935c88b67353e20765e3ab8a363c27a0c352642961ebb43e43f8b54cd2/eduardotallia-ldc-site.png)
![](https://freight.cargo.site/t/original/i/e70c573a2acd4e410ad7a11b98a8ad2f8aaebe67dc879b3b11c542fadfa128b5/eduardo-tallia-LDC-14.jpg)
![](https://freight.cargo.site/t/original/i/ef9d5409f438466d0443eed4f3b5081882c52ff703a28b90c2b523eb38261008/eduardo-tallia-LDC-16.jpg)
![](https://freight.cargo.site/t/original/i/2d06787efda724fe5ef9f4feaf304c1c15af952bf4ec145ff175c5cc5dc183fa/eduardo-tallia-LDC-17.jpg)
![](https://freight.cargo.site/t/original/i/0a559ee1dbe48914de9154a737a692ab9915ff18ae6884399dcdaaeac5619d55/eduardo-tallia-LDC-15.jpg)
![](https://freight.cargo.site/t/original/i/390a7b51c8d4ca3215214342156034451c4b81b6d44fcf63b757f328c3d80273/_7K11497-ed.jpg)
![](https://freight.cargo.site/t/original/i/0bc797cb013313008e93e543237f2c2f1310e6ae36dad5ac66a2d8e7b304c387/eduardo-tallia-LDC-18.jpg)
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Agency: LDC
Designer: Eduardo Tallia
Head of Design: Eduardo Tallia
Photographer: Guilherme Garofalo
Creative Directors: Cássio Moron, Fábio Saboya,
Sérgio Mugnaini and Raphael Franzini
Chief Creative Officer: Guga Ketzer