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For the annual winter clothing drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop.
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Agency: Loducca
Client: BR Malls - Shopping VillaLobos
Copywriters: Marcelo Rosa, Raphael Franzini and Weber Luiz de Andrade
Art Directors: Gustavo Lacerda and Alexandre Amaral
Designers: Gustavo Lacerda and Eduardo Tallia
Visual Concept and Typography: Gustavo Lacerda
Store Ambience: Gustavo Lacerda
Creative Directors: Cássio Moron, Fábio Saboya and Sérgio Mugnaini
CCO: Guga Ketzer
For the annual winter clothing drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop.
![](https://freight.cargo.site/t/original/i/ea3abf0cf997bd3c37bba294ca2d0bd235e8d475484d9566b61e6c021197661d/eduardo-tallia-alojavazia-.jpg)
![](https://freight.cargo.site/t/original/i/9d3d5d6274de8be5fa7722c1cf90f13d528d13c449e25f613864f06f9bfdb8eb/eduardo-tallia-alojavazia-2.jpg)
![](https://freight.cargo.site/t/original/i/adb6a333c56a34a6acdab1dad5c9ff7cd916c859046c6ab469ce4a89b2611885/eduardo-tallia-alojavazia-8.jpg)
![](https://freight.cargo.site/t/original/i/c06b32be6525e169ada2d752c606e8aec94581ca61147b5b0b4779c6bd4f6d33/eduardo-tallia-theemptyshop-01.png)
![](https://freight.cargo.site/t/original/i/49b1adf85c29ad59fa49a7f6863b20fe55996d076523b4470efb9cb715b39c58/eduardo-tallia-alojavazia-11.jpg)
![](https://freight.cargo.site/t/original/i/34eda63c405f570316c1368f8b07e3098550822b44c30d6f18a6ecadb4c7c12d/eduardo-tallia-alojavazia-9.jpg)
![](https://freight.cargo.site/t/original/i/c97f79f2b137c7aad9ec1248cd551707752ef9491813b08fc9abb050c4c871fc/eduardo-tallia-alojavazia-10.jpg)
Agency: Loducca
Client: BR Malls - Shopping VillaLobos
Copywriters: Marcelo Rosa, Raphael Franzini and Weber Luiz de Andrade
Art Directors: Gustavo Lacerda and Alexandre Amaral
Designers: Gustavo Lacerda and Eduardo Tallia
Visual Concept and Typography: Gustavo Lacerda
Store Ambience: Gustavo Lacerda
Creative Directors: Cássio Moron, Fábio Saboya and Sérgio Mugnaini
CCO: Guga Ketzer